Targeting the target audience

Subscription viewing on demand - implications for music videos


Positive
More platforms to show your video on
Ability to target specialist or niche audiences
Ability for a publisher to shop around to get a good deal in exchange for a subscription video on Demand to show your video


Negative
Viewers can choose not to pay to subscribe - piracy
A lot of platforms could mean you get paid less for your video
More platforms means more competition. Early music videos popular as very little choice available.
Viewers expect more and the cost of making a music video increases.


Example music video budgets:
Macklemore "Wings" : $18,269 (2011)
Michael Jackson "Beat it" : $150,000 (1983)
Michael Jackson & Janet Jackson "Scream" : $10,000,000 (1995)
Average studio music video budget : $200,000 - $500,000 (2010)