Moodboard

This moodboard is a representation of the items that my Media group and I plan on using during the creation of our music video in order to manufacture a Wild Western atmosphere. This is achieved through the use of items like rifles, Spanish styled guitars, sombreros and Stetsons as they uphold connotations of 19th Century Mexico and America.

 We took inspiration from several Western films in order to capture the Western stereotype grown from such films as 'The Good, The Bad and The Ugly' (1966) and 'Young guns' (1988).

 Also, in order to address the conventions in relation to the hard rock genre, we are going to include multiple performance shots to show the mix of concept and performance within the video. Just like other videos from this genre, close ups on instruments being played will also be featured.

Costumes

Our group has played around with many ideas for costumes and their designs. For the beginning of the video, we decided to match the theme of the opening music. Because the music is Mariachi styled, the clothing that we plan on featuring is a poncho, a sombrero and, to match the pre-existing stereotype of Hispanic people, a fake, bushy moustache.



After the introduction to the video, the main song will start. The song that we're performing is Dead or Alive by Jon Bon Jovi. To fit in with the lyrics and the Wild Western style of the song, we will feature cowboy outfits. The costumes will include cowboy hats, neckerchiefs, jeans and potentially boots with a plaid shirt.

Location

There is still some debate in terms of the location that our group will use to record our music video. Our previous intentions were to do the filming in a family member's pub called The Perch Rock in New Brighton. However, we debated the idea and realised that there would be a significant struggle to record outside of working hours and that would usually leave us with the early hours of the morning to record in and not every member of our group may be able to make it for that time.



In order to be prepared for the worst case scenario in not using the pub, our group had to agree on another potential location for filming. Another member of the group has a family run business in the form of a Mexican restaurant. With some of our music video donning a Hispanic theme, using a Mexican restaurant to film in fits perfectly with the mise en scene of the video. The restaurant is called Sombreros and it's located just inside Tranmere. The location of the restaurant itself is also ideal as it's relatively close to all members of the group.

Targeting the target audience

Subscription viewing on demand - implications for music videos


Positive
More platforms to show your video on
Ability to target specialist or niche audiences
Ability for a publisher to shop around to get a good deal in exchange for a subscription video on Demand to show your video


Negative
Viewers can choose not to pay to subscribe - piracy
A lot of platforms could mean you get paid less for your video
More platforms means more competition. Early music videos popular as very little choice available.
Viewers expect more and the cost of making a music video increases.


Example music video budgets:
Macklemore "Wings" : $18,269 (2011)
Michael Jackson "Beat it" : $150,000 (1983)
Michael Jackson & Janet Jackson "Scream" : $10,000,000 (1995)
Average studio music video budget : $200,000 - $500,000 (2010)

Audience Survey

You hear a song on the radio and want to listen to it again. How would you go about doing so?

Importance of Sets

Settings can be used as an extension of a character in film production. A certain location that is directly linked with a certain character may share characteristics or be totally opposite. For example, in the film Lost in translation, the characters, Charlotte and Bob are in Tokyo. To reinforce how the characters feel out of place in the foreign land, the setting shows several shots of signs written in Japanese etc, with a lot going on but not a lot understood to the non-Japanese audience. This reflects on the characters as they feel out of place with their significant other, showing a rift between them and the city and their partners in parallel. As the characters go throughout the film, they learn how to deal with their problems and ultimately become more in tune with each other at which point the shots go from being close up and confusing with features of Japanese signs etc to more wide, open shots of the city, showcasing their growth and the progression of the storyline.


With such a hidden role in the dynamic of film, setting can contribute more than any other storytelling technique in film production.