Tuesday, 2 May 2017

Survey

After releasing the video, I put a survey up on a website for listeners to use and leave feedback on our production.


https://www.surveymonkey.com/r/Preview/?sm=uKUuO8HFTL4rsQSRApDIY0otg472FdaFe2D0AcGL92s2AjV6OZNrO0ER74myL_2BPO





Poster



Evaluation

How effective is the combination of your main product and ancillary texts?

Our group was assigned the task of creating a music video for our latest media project alongside a digipak of the song's album cover and a poster to advertise the video. Our group created a music video to the song "Should I stay or should I go" by The Clash. This song is a part of the Punk genre and thus, my ancillary texts followed the same codes and conventions. This was a decision I made when creating my poster and digipak in order to appeal to the same target audience.
A long lasting convention of the Punk genre is the ideology of not caring. This was a key feature of the genre that we focused on when filming our final piece and so it only seemed natural to focus on a similar style for my ancillary texts.


My poster follows the same codes and conventions as my video due to the picture being used as the cover. The picture that I used was taken directly from the music video itself showing me holding fingers up to the camera. Not only does this portray the "devil may care" attitude that is promoted by punk rock, the picture is also a unique capture which cannot be found any where else. This choice of image was used in order to promote the punk genre whilst also generating an interest in what the image stood for due to its peculiar nature. I also used a dark filter over the image whilst using a bold red text as the title. The colour scheme is very dark and grungy, another convention synonymous with punk rock. This was then combined with the large, bright red writing in order to be eye catching when passing. Alongside these features I put quotes of people's opinions on the poster. All quotes painted the "album" in a very positive light in order to further convince the audience that the product is worthwhile.

My digipak was similarly executed when coming up with ideas for its design. All images other than are taken directly from the music video that the digipak has been created for. This was a technique used to promote an interest in the video by giving the audience snippets of what the video features and what they could be watching if they were to purchase the album. Also featured on the back of the digipak is information on how to support the album on social media with information relating to Facebook etc. My main idea was to generate as much of an interest in the video as possible through the packaging. Because of this, I chose some of the more odd and intriguing screenshots from the video. The images also have next to no correlation. This is directly linked to the style of the music video as our piece is purposefully very hard to get lost in. This fits in with the careless and even reckless attitudes that are constantly displayed through the punk rock genre. The same confusing and party-like randomness of punk that is featured in the video is also featured on the digipak. For the front cover of the digipak I used a very visually similar image to that of my poster used to promote the video. This was a technique used so that the audience would be able to dircetly link the two ancillary texts with ease. This means that both texts are working simultaneously, promoting each other as well as the actual film at the same time. The front cover follows all the same conventions as the poster, maintaining its eye catching traits. All writing on the digipak is placed onto a dark background in order for the audience to be able to easily read the contents of the album as well as the title easily. These are the two main areas that the audience will be looking at in regards to the digipak and so these areas seemed like they had to be the most eye-catching. This is why so much effort was put into making both clear to read.

Digipak

I made a digipak for the album that our song would be on. It's lit.



Friday, 28 April 2017

Editing

The editing of our film was fairly simple due to the experience that our whole group has attained over the course of our media studies journey.
Our group's ability to edit the film was obviously more advanced than it had been in previous projects. This much was evident due to the short amount of time it took to fully edit the piece. In only a few days, we went from having several, un-chronological clips to having a full music video put together exactly how we imagined.

Our Film!

https://www.youtube.com/watch?v=HiJCu49ioNQ


Our final production of our music video is finally here!